Last week I wrote about a new trend in Corporate Social Responsibility (CSR), in which companies target the world's poorest people to move them up a notch on the ladder of economic development and profit from them as well.( I went to a slum in Angono, Rizal, here in the Philippines, to see how one Philippine company is putting this business model into practice.
"Corporate Social Responsibility still evokes images of an underfunded handful of ideologues in a company who, in their spare time, collect canned goods for area homeless shelters or do some other sainted charity work."